The competition is very high these days. That is why it is important to find new ways of promoting our products and services. The best marketing strategies make out products and services stand out. Video marketing is not a new strategy. However, it is more powerful these days.
Is creating video content for my website important? If you are asking yourself this question, know that videos help increase conversion rates, they get more shares, search engine loves them, and they help build trust. However, you must create quality videos. And make sure that they are informative.
The following are the best reasons to create videos for your website.
1. Videos Increase Conversion Rates
Want to increase your conversion rates? Use videos. They can make you serious money. Add a video to your landing page if you want to increase its conversion rate. Videos work well on every niche. They lead directly to sales. How? Because people who watch explainer-videos are likely to buy the product.
This should not surprise you. Videos are effective because the information that is transmitted into our brains are visual. Pictures usually increase engagement. So, imagine what your videos will do.
2. High ROI
Videos have a high return on investment. A lot of businesses create video content for their websites. Why? Because videos provide a good return on investment. Do not mind the cost of producing quality videos. It will pay off in the long run.
In fact, there are good online video editing tools. They are improved regularly. And they are affordable. Use them when creating video content for your website.
You don’t have to create perfect videos. What matters is the content. People love videos that explain a product or service clearly. People hate promotional videos. Spend more time doing your own research if you want to create informative videos.
3. Video Builds Trust
Building trust with your potential customers increases conversions and sales. People do business with people and businesses they know and trust. Content marketing is used to build trust. And it is used to create a long-term relationship with a customer. The best content for building trust is videos.
Avoid selling all the time. Create videos that provide interesting and useful information. Videos are engaging. And they ignite emotions. Therefore, if you are serious about building trust with your website visitors, you must be serious about creating informative videos for your website.
4. Search Engines Love Videos
People love watching videos so they increase the time spent on a website. And the time spent on a site signals the search engines that your website has quality content. Search engine ranks website that have quality content. So, they will rank your website.
Do a simple search on the search engine. Look at the content that ranks. You will find videos appear on top of the search engine results. Do not create videos and submit them to your website. Include your target keyword in the title and description of your videos. And encourage your viewers to take the next step.
5. Videos Appeal to Mobile Users
People watch videos on their phones. In fact, mobile views are increasing every year. It is easy to watch videos on a phone. And people can watch these videos anywhere. The number of people using smartphones is growing every year so that means the audience is getting bigger.
6. Videos Explain Everything
The best videos explain how a product work. They teach people how to use the product. And they show people how to diagnose a product when it is not working. People watch explainer videos when they want to learn about a product or service. That is why a lot of businesses have explainer video on their homepage. A homepage explainer video is effective.
Do not create boring videos. If you want your videos to be interesting and funny, create animated videos. Animated videos are entertaining. They are simple. They explain a product or service clearly. And they work. So, use them.
Use videos to engage lazy buyers. A video is easy to consume. People are busy these days. And there are a lot of distractions. Therefore, a lot of people do not have the time to read long tutorials and product descriptions. People want to see the product in action. And they love watching short videos. Use short and informative videos to capture the attention of your audience.
7. Social Shares
Videos get more social shares than any other form of content. People share videos that are emotional. And people share branded videos that are entertaining. Therefore, create fun and entertaining videos if you want them to be shared easily. Social shares increase traffic to your website.
Is creating a video for my website important? Yes. It is important because videos get more social shares. They help build trust and credulity. They have a high return on investment. And it is easy to rank videos in the search engines.