It does not matter what your business product or service is. Everything can benefit from a few well done engaging and informative video’s about your business and the services it provides. Educating your clientele about your area of expertise can position you as an authority in your area, and put you at the top of their list when your service is actually required by them.
Educational Video Marketing content for a new or existing Chiropractor office that wants to answer frequently asked questions in a new way, a roofing company that wants to show a new service it is adding, or a music store wanting to show people playing their new inventory. There are so many way and methods to take advantage of Video content online and offline.
Reasons to use Video for marketing
When you are looking to boost the performance of your marketing efforts, you want to take a close look at video marketing. Video can be a great way to enhance your marketing efforts and provide you with an even better way to reach new customers. Below, we will talk about some of the reasons to use video for marketing.
1. Increase Conversions and Sales.
One of the main reasons you will want to consider using video in your marketing efforts is to increase conversions and sales potential throughout your business. Simply having a video on your landing page can increase your chances of converting a prospective customer into an actual customer by a significant margin. Therefore, it is always recommended to invest in a high-quality video for your landing pages because it is going to drive conversions for your webpage or website. A majority of information that is transmitted to the brain is visual. Therefore, video effectively targets the most significant sense in a majority of individuals.
2. Great Return on investment
Another significant reason to get started with investing in videos for your marketing is that of the kind of return on investment they can bring your business. Video Marketing itself is something that might have been expensive to produce in the past but has since gone done in cost exponentially. Nowadays, you can get a very good video production for an affordable price even for smaller businesses.
Because of this, it allows you to experience significant returns on your investment in total because you will be able to either get it done yourself or invest in a third party to handle it. Online editing tools are constantly going down in price and becoming more accessible to even average consumers. Because of this, there is no reason not to invest in video marketing as an effective medium for boosting your sales.
3. Build more trust
Another good thing that video is capable of doing that you simply cannot do as well or easily with other mediums is build trust with your audience. Because videos are much more personal and because you are going to be showing a face on them, they are going to help you build much more trust with your business and brand as a result of implementing video into your marketing. Video content is much more likely to get the type of engagement and ignite the kind of emotion that is much more likely to get people personally invested and involved in the topic, brand, or business. As you have probably seen, youtube have become huge influencers when it comes to brand marketing and such. Therefore, through that type of engagement, you will be able to better position your brand by establishing more brand trust.
4. Google absolutely loves video's
If for no other reason, you should be investing in video marketing for your business because it is very likely to boost your organic search engine rankings by a significant margin. Because Google owns YouTube and because Google understands how much consumers enjoy watching videos, they are typically going to give a lot of preference to videos that are well optimized and high quality. As a result, you will be able to leverage your video rankings to boost your website’s rankings in the search engines which can have a tremendous positive impact on your entire business.
5. Increasing Mobile Market
Another reason to really drive video marketing into your marketing mix is because of the increasing usage of mobile devices among consumers everywhere. Videos are something that you don’t have to worry about scaling properly to mobile devices because you are going to have the video posted to a video hosting website like YouTube. Thus, you don’t have to do anything to optimize your videos for mobile devices. Also, a majority of mobile users are much more likely to watch a video than a desktop user. As a result, you are going to miss out on a large and growing segment of the market if you are not currently targeting mobile users. By creating videos, you will be able to tap inton the growing segment of mobile users which can really help you drive traffic and sales in your business.
Overall, there are so many reasons to begin investing in video marketing in your business. Not only are videos capable of helping you convert at higher percentages and build trust with your audience, but they can drive much more engagement than a simple article could ever do. Because of this, they are a medium that every business should be taking advantage of considering the lower barrier to entry with YouTube and the ability to post videos for free. Videos can completely transform your marketing and allow your business to boost its returns on investment significantly.
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